!mpact Blog Scoop

When one thinks of brands we think of logos, graphics, catchy phrases or slogans that instantly connect us to a particular product, service, or company. For example, “J&J” for Johnson and Johnson, “GE” for General Electric, or even the “!” for Impact Church. These are markers of a certain product or organization. But when it comes to people, are we considered as brands too? When others look at us do they instantly see our personality, characteristics, or what we stand for? A former P&G executive wrote once,

“A brand is the personification of a product, service, or even entire company… like a person, a brand has a name, a personality, character and even a reputation. Like a person, you can respect, like and even love a brand. You can think of it as a deep personal friend, or merely an acquaintance. You can view it as dependable or undependable; principled or opportunistic; caring or capricious. Also, like a person, a brand must mature and change its product over time. But its character, and core beliefs shouldn’t change. Neither should its fundamental personality and outlook on life.”
Robert Blanchard from “Parting Essay”, July 1999

As Christians, we must treat ourselves as a brand. We have to decide how we will represent God’s mission in a society tainted with political correctness, social imagery, stereotypes and reputations. We cannot change or alter what we believe to uphold a reputation that does not truly represent who we are. We must brand ourselves to embody and become spiritually aligned with God’s purpose for our lives.

Be sure to check us out every Sunday at 10am or 12 noon. Worship experiences are held at Brown Middle School 765 Peeples Street SW Atlanta, GA 30310. Now streaming live on the web! Every Sunday at 9:55 am and 11:55 am. Visit www.impactdcd.org/live.

So I’m asking you, reader. What do you stand for as a Christian?

Be Blessed,

Word Warrior
www.impactdcd.org